Enfamil – Online Competitive Video Project Overview: The brand team wanted to produce an online competitive 30 second video asset that directly spoke to Similac. The main point of compare was the fact that Enfamil gives baby the recommended amount of DHA per serving and Similac has less than half. Using the concept of “half” this story came to life. With a 10 day deadline to finish the asset to run in Q3, clear direction, vendor/client management and on-track scheduling were the biggest challenges. Process Concept/ideation with creative and copy Hire a video vendor to...

TMA – Tradeshow Booth Design Project Overview The Monitoring Association (TMA), formerly the Central Station Alarm Association (CSAA), is an internationally recognized non-profit trade association that represents professional monitoring companies.   They needed a booth designed for ESX, a nation-wide event, open exclusively to the electronic security and life safety industry, the entire ESX Program is designed to allow professionals the ability to learn more, share more, and interact more than ever before. Challenge: This project was all about time. There was none. With less than...

MedEdicus CME APP Project Overview: MedEdicus develops and implements global continuing medical education (CME) and disease awareness programs for specialty health care providers (HCPs) and practice managers. The company wished to take the programs that were currently online and repurpose them into an APP that would extend the course audience and make it available via mobile device. Defining the User Flow Remapping the online courses for APP workspace A successful online process provided a solid base for mapping the flow for this medium. Applying mobile best practice and methodology to a...

AIPLA Large Scale Meeting On Site & Virtual Project Overview: AIPLA is an innovator, powerful advocate, and visible​ global leader in intellectual property law through their commitment to education, outreach, member service, and advocacy. They host 3 large scale national meetings per year in cities across the country. I was tasked with the visual presentation from logo concept through meeting materials and onsite booth graphics and signage. Sample Creative Booth Graphics Meeting Program Materials Pre-Meeting Advertising Program at a Glance ...