K-Y Brand Website Redesign
The task on this project was to take the current online presence and transform it to bring forward more of the brand voice in playful, targeted manner with a more human/lifestyle vibe. This brand skews more towards women, but also must include men and the goal was to focus on getting users to join in on the conversation of sex and make themselves heard instead of shying away from what has been a “taboo” topic as well as driving sales.
Wires > Visual
This project had two distinct clients with two very different priorities....